Choose your marketing avenues While there are many available, consider your target audience when you are determining which to use. Options include: Set your goals and budget Setting marketing goals will assist you in determining the objectives of your marketing initiatives. SMART is for…
A product marketing plan is a document explaining how you will position and promote new products or services. This post should cover all aspects of the product lifecycle, such as product development, launch and growth. How can you develop a product marketing strategy which…