To read part one, click here
6. Share user-generated content
Word-of-mouth marketing is an effective method to promote an innovative item or service. It is a way to rely on the customers of your company to share the word via online reviews or testimonials, or even UGC. (UGC).
This type of marketing works because it’s seen as genuine and authentic -which is something that consumers want. Consumers are more likely to trust an independent third party, rather than the brand itself.
Utilize these guidelines for reviews from customers and UGC to advertise a new product or service online:
- Select the appropriate social media networks and set your goals. Decide where you would like to concentrate your efforts (for instance, based on the demographics of your audience). Next, decide what you’d like to accomplish. For instance, you may be looking to boost tag (mentions) in Instagram.
- Inform people about the you’d like to see in your content. Encourage people to offer feedback via tools like hashtags. What type of feedback should they provide? You could encourage them to share an example of how they use your product.
- Utilize a collaborative method. UGC is a excellent way to create an atmosphere of community. It should be welcoming, and don’t use UGC and not ask the author to give their consent first.
7. Create a subscription service
Subscriptions are a fantastic method to make repeated sales in the beginning. It’s not just about selling a item or service once You’re selling it over and over. This helps to keep your offerings up-to-date.
Be aware that subscriptions do not work for every business. For instance, a monthly subscription is a good idea for a meal kit delivery service because the customers must eat a meal daily. But, a car dealership isn’t able to use this model as the majority of people don’t buy cars this frequently.
If a subscription-based service is suited to your requirements, you should adhere to these best practices when creating it:
- Examine the competitors. Before launching, look into whether your competitors offer similar subscription plans. Try to stand out from their offerings.
- Take into consideration the logistics. Digital subscriptions are easy to ship via email. But, if you have to deliver tangible items such as food that can be spoiled, you must be aware of the physical operation that this product offers.
- Create a test. A sample subscription will help people understand the value for your product. They could then sign up for an ongoing relationship.
8. Host a contest or giveaway
Organising an event or raffle is a great way to spark excitement and interest among the people you want to market the product. Contests that involve interactive challenges or opportunities promote participation, boost brand exposure, and create excitement through social media.
Furthermore, giveaways and contests are a great method to gather UGC (UGC) and draw in new customers who could be drawn to your company to be a chance to win the prize. Here are a few basic giveaway and contest concepts:
- Contest for user-generated content: Ask people to submit videos, photos and infographics that show how they use products or services. The most innovative or engaging entry will be awarded a prize. It also receives a mention on your website as well as on social media.
- Tag giveaways and share the post: Create a post on social media that encourages users to share the article in their posts along with a tag for their buddies to have the chance to be the winner of prizes. People who follow the rules correctly will be entered into an unidirectional drawing.
- Flash giveaway: Hold an event that is time-bound to create a sense excitement and urgency.
9. Create a referral program
Referral programs are an effective way to draw on existing customers who are happy to help you expand the reach of your business. If you offer incentives to existing customers to recommend their friends to your services or products it is possible to establish an effective customer acquisition method that is based on a reliable network.
Referral programs can be a fantastic method to build customer loyalty as well as capitalize on personal suggestions. Here are some suggestions of different referral programs you can use:
- Rewards for loyalty: Create a system that rewards customers for referrals that are successful and can then redeem for freebies, discounts, or even exclusive products or services.
- Coupons and discounts: Special offer of promotional offer for both the current customer as well as the new customer the subject of referral.
- Gift cards or cash: Offer cash rewards to gift cards in exchange for successful referrals.
- exclusive access Offer referrers as well as the referees with access to the latest products or features prior to their release to the general public.
10. Engage in search engine optimization (SEO)
Search engine optimization (SEO) is a content marketing strategy that aims to improve a landing page, video, or social media post’s visibility in relevant search engine results. The goal of SEO is to improve a site, video, or post’s ranking for relevant keywords. For a website, SEO involves:
- Keyword research: For each individual landing page, it’s crucial to identify relevant keywords for which you want that page to organically rank. Research keywords with high search volume and low competition to target.
- Optimize content: Develop high-quality content on the page that includes relevant keywords organically throughout.
- Title tags, header tags, and meta descriptions: Create a concise title tag that includes the main keyword and aim to keep it under 60 characters so it will properly display in search engine results. Use header tags (H1, H2, H3, etc.) on your page to structure your content. Also, make sure to include the most relevant keyword in H1 and additional keywords throughout the other subheadings. Write meta descriptions that accurately summarize the contents of the page and use relevant keywords — try to keep these under 155 characters.
- Image optimization: Add alt text to images that include relevant keywords. Try to reduce file size without compromising quality if possible.
- Internal and external linking: Link to other relevant pages on your website to help search engines understand the structure of your site. Additionally, link to authoritative external sources when appropriate to help build credibility and provide additional context to your content.
For social media, SEO involves the following:
- Optimize profiles: Fill out all relevant fields in your social media profiles and include a clear and concise bio. Make sure to include relevant keywords in your description to increase searchability.
- Optimize captions: Include relevant keywords in the captions and descriptions of your posts. Integrate relevant hashtags strategically to increase visibility.
- Engage with your audience: Social media platforms may use social signals (comments, messages, and mentions) as a part of their algorithm.