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Brand Identity

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How to create a product positioning strategy in 8 steps

Effective product positioning is essential to giving a product a unique and appealing place in the market. To improve your marketing efforts, use these eight stages to develop an effective product position strategy: By following these steps, you can effectively position your product in…

Top 10 ways to effectively market a service or product part 1

You will probably use more than one tactic in your service or product marketing plan. Here are some methods that have been used to promote a new product while increasing brand awareness: 1. Email or text campaigns Text and email marketing campaigns can be…

What is involved in developing a marketing strategy for a product?

A product marketing plan is a document explaining how you will position and promote new products or services. This post should cover all aspects of the product lifecycle, such as product development, launch and growth. How can you develop a product marketing strategy which…